While there are various methods of improving SEO, one factor that is often overlooked is web hosting. Web hosting is the process of storing your website’s files on a server so that they can be accessed by visitors to your site. A good web hosting company will provide you with a fast server, multiple backup options, and around-the-clock security. While there are many web hosting companies out there, not all of them are created equal. It is important to choose a web host with a good reputation for reliability and uptime. In addition, look for a web host that offers 24/7 customer support in case you have any issues with your site.
Another thing to consider when choosing a web hosting company is how they will impact your SEO. In fact, many factors that contribute to a website’s ranking in search engine results pages (SERPs) are determined by the hosting server.
In this blog post we’ll explore how web hosting can impact SEO and what you need to look for in a web host in order to boost your website’s ranking.
Uptime: One of the first things that you need to consider when choosing a web hosting company is their uptime guarantee. Uptime is the amount of time that your website is up and running without any issues. If your website is down, that means potential customers are unable to find or purchase your product or service—and that’s bad for business. A good web host will have an uptime guarantee of 99% or higher. This means that your website will only be down for less than an hour each month on average. Any less than that and you should start looking for a new web host.
Speed of servers: Another important factor to consider when choosing a webhost is their page loading speed. Page speed is the amount of time it takes for your website to load when someone visits it. There are various ways you can improve your website’s speed including optimizing images, using a content delivery network (CDN), and caching static content. However, you need to make sure that your website is hosted on a reliable, fast, and secure server.
A study by Google found that 53% of mobile users will leave a page if it takes longer than 3 seconds to load. Not only does page speed impact user experience, but it also impacts your SEO. In fact, page speed is one of Google’s ranking factors. That means that if your website takes too long to load, you could be losing out on potential customers AND valuable search engine ranking positions.
Location of servers: The location of a website’s servers can influence its SEO. For example, if most of a website’s visitors are from the United States, it would be beneficial to host the site on a server in that country. This is because search engines like Google often give preference to websites with servers located in the same country as the searcher.
Security: The last factor to consider when choosing a web host is security. These days, hacks and data breaches are becoming more and more common—and no one is immune. That’s why it’s important to make sure that your web host offers around-the-clock security for your website. Look for features like daily backups, malware scanning and removal, DDoS protection, and firewalls.
Choosing the right web host is essential for any business that wants a successful online presence. A good web host can help boost your SEO in several ways, including by ensuring high uptime rates, fast page loading speeds, and top-notch security features. By taking the time to choose a reliable and reputable web host, you’ll be setting yourself—and your SEO—up for success!