We can’t overstate the importance of SEO for your rental; it helps the right user find your website and hosts see increased financial returns. Social media only furthers these benefits, as it increases your SEO ranking. The more the images of your vacation rental are shared across platforms, the higher your website will be ranked on Google and other search engines. In this blog, we’ll show you how to optimize your vacation rental through social media and increase your number of bookings.
Images Are Everything
The photographs you use for your vacation rental are possibly the most important aspect of your online marketing strategy. Photos with images get 2.3x the amount of engagement as those without, so it’s a good idea to have a backlog of images that are ready to post. You want to have high-quality images that present your rental in the best light. More than just having beautiful images, you want the photographs to be clear and viewable from a small screen, as most of your vacation rental bookings with social media will happen on smartphones.
Consistency Is Key
Posting to social media platforms consistently is important as it increases opportunities for sharing between friends and potential renters. The more you post, the more likely you are to show up on users’ feeds and be shared or reposted. Each platform requires a different amount of posting per day or week. On Instagram, you want to be posting at least once a day either to a story or your main feed or both, whereas Facebook can be a few times a week. Twitter, Snapchat, or TikTok respond to more frequent posts, even as much as three times daily.
What To Post
A common misconception of hosts is that they can only post pictures of their homes. While you do want to consistently post images, you can also think creatively. What are some activities near your vacation rental? Are there landmarks, hikes, or outings that you think potential renters would be interested in? You can also post positive reviews from previous guests, as well as make “stories” about what a stay in your rental will look like.
Tagging And Links
A great way to increase your SEO and therefore your properties bookings is by tagging and linking to your other accounts. If there are landmarks, parks, or hikes in the area, be sure to tag them in your posts. This opens up the possibility of users who want to visit those areas seeing the tagged photo on the location’s feed and then being guided to your rental property. Each of your social media bios should include a clickable link to your booking website and links to your accounts on other platforms.
Social media is the new wave of online marketing, and it directly affects your bookings and bottom line. Taking the time to create a social media strategy is the perfect way to create intrigue and expand your pool of potential renters, so get to posting!
Contact us to see how we can help optimize your rental page.