When it comes to finding the best way to market your Airbnb rental property, there can be countless options ahead of you that the choices are simply overwhelming. Maybe you’ve even tried some of them and realized that a great deal of the tips to market your home on Airbnb are full of promises they can’t deliver on.
You may have heard of search engine optimization (SEO) before, and you may even use it for your business website. But there are ways to optimize your listing on Airbnb the same way you would optimize your website for google.
Today, we wanted to discuss some of our favorite ways to optimize your listing and tips to boost your Airbnb rankings.
First things first…
Airbnb uses an algorithm just like Google does for listing searches. The key to getting your home to the top of everyone’s search is understanding how Airbnb filters its search results. The following tips to boost your ranking are using the things needed to use the Airbnb algorithm to your benefit!
Increase Your Guest Response Rate
The fact is the faster you reply to guests on Airbnb, the better ranking you’re going to get in searches. This is the first thing that Airbnb takes into account with its algorithm. So decreasing the average time it takes you to respond to new messages will increase your ranking.
Strive to maintain a high response rate as best as you can. The most responsive hosts in Airbnb have the highest rankings.
Keep Your Calendar Updated
Your rental calendar and availability are everything on Airbnb. Hosts that ensure their calendar is updated constantly have higher chances to increase their Airbnb SEO. Work to become an active host.
Get More 5-Star Reviews
Reviews are essential on a platform such as Airbnb. And they’re even more critical to the success of your rental property on Airbnb. Every search done on Airbnb looks at the number of guests you’ve had stay at your property and the ratings that they left. Always be working to ensure that you’re doing everything you can to get as many 5-star reviews as possible.
Utilize Instant Book
This feature allows travelers to book your property for their vacation instantly. Guests love this convenience, for sure. And Airbnb loves it even more. Their algorithm pushes listings with a higher chance of getting booked to the top of their search results. Do you ever wonder why so many of the top listings have Instant Book? That’s why.
Promote On Your Social Media
If you’ve already got your home on Airbnb, you want to be sure to showcase it on social media. Even set up its own social media profile so visitors can tag your home. The more you’re promoting your property and Airbnb rental on social media, the more likely you are to boost your ranking instantly.
Whatever stage you’re at in renting your property on Airbnb, be sure that you’re doing the best you can to market your Airbnb rental effectively. With these tips from SMM, you can start optimizing your listing today!
Contact us to schedule a free consultation!