Getting high volumes of online consumer traffic to your online retail business means increased sales and more awareness from ready-to-buy customers. However, with so much competition it can be hard for companies to find ways to get a fully optimize Shopify store. In this blog, we’ll give you the best Shopify SEO tips to help you improve your ranking on the search engine so that web users can find your store.
Implement Data-Driven Keywords
Finding the most powerful and effective keywords comes from data-driven research. Ecommerce store optimization is about attracting the right shoppers to your site and showing Google what your company focuses on, thus boosting your ranking on the search engine results page. After you have your relevant keywords for each available product, you can research Google’s autofill suggestions as well as “People Also Search For” and “People Also Asked” to expand your list. The most powerful keywords are those with low competition, and Stackbear is a tool that helps Shopify owners find them.
Remove All Duplicate Content
Search engines like Google want the content on your Shopify site to be unique, which means any duplicate content on your web pages or competitor’s websites can damage your ranking. If you’re unsure if your site has duplicate content, you can use tools such as the Copyscape Plagiarism Checker which detects content that’s being used on other external sites so that you can make the necessary changes.
Increase The Number Of Backlinks
Backlinks are links that other websites have implemented on their sites that lead back to your Shopify website. These links help to move your keyword rankings to the 1st page of search engine results. Having high-level, quality backlinks to your website is essential to e-commerce store optimization, and the more popular a website, the more weight they carry. Shopify store owners want as many backlinks as they can get from aligned bloggers and companies, but to see how valuable a backlink will be you can utilize this free tool that will check its authority.
A Need For Speed
These days, online users have a need for speed, so your Shopify website’s loading speed has a direct effect on its ranking. Not only does this keep searchers on your site for longer which increases the likelihood of making a sale, but Google takes notice. To speed up your website load, you should compress all product images to Jpeg, before you upload them to the site. Accelerated Mobile Pages technology, an HTML framework developed by Google, can also help your pages load faster than competitors and give your site a better ranking on the results page.
Title Tags And Meta Descriptions
Creative title tags and meta descriptions that utilize keywords and are around 60 and 160 characters respectively, allow search engines to understand what your company sells. When they can categorize it easily they improve your ranking.
Ecommerce store optimization is essential for running a successful Shopify business, and the best way to do that is through these search engine optimization tactics.
Contact us to see how we can help you optimize your Shopify store!