Are you putting together your SEO strategy for 2022 and trying to anticipate which trends to boost keyword rankings are best for your niche? Growing your business in this day and age means having to stay ahead of the technology that’s constantly changing about as fast as your customers’ attention spans and minds.
So, how does your business keep up with the SEO trends in 2022 and still optimize for AI? After all, without tailored and strategic SEO for your business, you simply can’t generate revenue. Fortunately, the SEO specialists at Stephanie Marie Marketing have got you covered.
We’re taking the guesswork out of searching for SEO trends in 2022 and putting the top 5 hottest SEO trends in 2022 right in front of you. Keep reading to find out which trends will supercharge your revenue generation this year so you can stop wondering what SEO strategy to put together and start executing it!
Here are the five areas to focus on and include in your SEO strategy for 2022!
Keep Up with the search engines.
One of the most frustrating parts about SEO is keeping up with the seemingly ever-changing search updates, best practices, and search engine algorithms. Last year we saw rollouts like the Page Experience update and Core Web Vitals that started a new generation of SEO technology.
You need to always stay ahead of the curve and be taking action to react, fix, and optimize as the search engine requirements change throughout the year. As well as understanding the impact on your business and revenue generation capabilities.
Optimize for AI
Many businesses are adopting the use of AI technology into their SEO strategy. It’s one of, if not the hottest SEO trend in 2022 that there is. It’s being used to help leading brands keep pace with changes and is the ultimate SEO tool to help simplify your strategy.
Data As Business Intelligence
The use and importance of search data are on the rise as a source for vital business intelligence. This can be attributed to consumer preferences, which are reflected in how people conduct searches online; likewise, digital innovations create new opportunities with their content-driven approach that has become prominent in today’s marketplace via social media sites such Twitter or Facebook, among others where users engage each other while searching simultaneously.
Paid Search and Digital
The days of SEO vs. PPC conflict are long gone. Now, it’s all about efficient and effective ways for marketers to optimize their campaigns across both channels to reach your target audience. This year, make sure that your SEO and PPC campaigns are tightly aligned to maximize SERP visibility. This helps your brand attract high-intent searches and personas that matter.
Total Experiences and Services
One of the most critical aspects of SEO is not just optimization. It extends into cross-departmental management, using business acumen and managing up results across an enterprise. In 2022, your SEO management should involve a deep focus on:
- Training and Certification of SEO, content, and digital across organizations.
- CEO, CMO, and SEO alignment on goals and outcomes.
- Technology and platform management and training.
- Evangelism of results, both internally and externally.
- Significant IT and development collaboration.
If you’re looking for better results with a data-driven SEO strategy that’s custom-tailored to your business, contact us today. We have the expertise and experience to help your business maximize its potential.