These days, most eCommerce companies are doing a substantial portion of their business online, as people have begun to shop almost exclusively via the web. Even if you offer a service, your website is vital to your success because that’s how many consumers decide on which company to choose. Having an amazing website that is beautifully designed is important, but its search ranking is what truly generates traffic towards your site and creates the opportunity for sales. Here we’ll give you the 10 SEO tips that will help your web design lead to increase customers and sales.
1. Build Your Website with The Right Tools
Many web designers have found that Flash hurts your SEO ranking because it’s not easily crawled by search engines. When a search engine can’t see your content, it doesn’t know where to place you and keeps you low on the results page. Instead, opt for CSS or Javascript both of which are easily read by web crawlers and offer the same design effects as Flash.
2. Readable Content
Content isn’t just important for users, but for search rankings as well. Structure your content clearly with headings, paragraphs, etc., so your content can be read by web crawlers and placed up high on the search engine results page.
3. Hire A Coder
If you aren’t a coder yourself, you can make easy mistakes like placing content in the HTML as opposed to outside of it. This slows down a search engines’ ability to read your content, which lowers your ranking.
4. Make Your URLs Simple
Try to keep the URLs for your pages simple and easily searchable. You want URLs to be readable not only for SEO but for potential clients who are trying to enter in your link manually.
5. If You’re Testing Web Pages, Block Them Form Being Indexed
While building your website, block pages that you don’t want search engines to index. Especially if you’re trying out a web design, duplicates can cause search engines to block you and slow down your design process.
6. Create Content
Be sure to add new content regularly to your website, search engines favor websites that are updated, and consumers appreciate it as well.
7. Vary Your Wording
Your headings, descriptions, page titles, and keywords should all be unique. Varying your metadata helps web crawlers understand the structure of your website and rank it properly.
8. Keep the Code Clean
Make sure your code is up to the W3C of the World Wide Web Consortium’s standards, as this helps your site be easily indexed and recognized as a well-designed and well-constructed
9. When in Doubt, Add A Blog
Blogs are an easy way for websites to add content and update consumers on what’s happening with your company. SEO also favors companies who are constantly adding clean content that’s coded properly.
10. Utilize Keywords on Each Page’s Title
We know that keywords are important for SEO, so utilizing them on each of the pages of your website makes sense. Try to have non-repetitive keywords and phrases for each section of your website and make use of them in your descriptions as well.
SMM helps companies find the right web designer and make the most of their search rankings, reach out today to schedule your first meeting!
