Marketers are adopting artificial intelligence faster than you can say artificial intelligence. Why? Because they’re noticing a real, positive change in their companies. AI is becoming more and more necessary in today’s digital economy to implement a variety of strategies including content marketing and search engine optimization. Power your SEO content with AI, learn how you can use SEO for startups, and discover the impact of AI on SEO right now in this article.
1. Verify and Update Your Local Listings
First thing’s first: make sure your Google Business Profile listing is updated, claimed, and verified–especially if you’re looking for local business. Adding images, videos, testimonials, reviews, and any other source of proof that your business is the best in its field, location, or area, is going to boost your listing even higher. Try adding FAQs by posting a question and then answering it as the owner.
2. Let’s Get Technical: SEO Audit
Maybe your website looks amazing, and it’s highly user-accessible and fun to click around and see things move. That’s great and swell, but how’s it working really? Are conversions converting? Are click-throughs working in your funnel? Are links taking customers to the proper destinations? Running an SEO audit using tools like Moz, SE Ranking, and Ahrefs can make sure everything is running smoothly.
If you can only fix so much without hurting your brain, it may be time to call in a developer to help with more advanced errors and issues like those involving the server or coding fixes.
3. Page Optimization
Going back to the basics, keyword research, baby! It’s there for a reason. Research which ones will be best for your business, blog, e-commerce platform, and content. Once you have your keywords, make a map of your site’s pages and direct them to each one. You may need to delegate out new content that features these keywords so you can stay relevant in Google.
Create a content calendar to map out and schedule out the content you’ll need to develop. When you optimize your pages with keywords, also optimize page titles, H1s, and the body of the content copy. When you do this, you strengthen your website to attract visitors to what they’re looking for–you’re the solution.
4. Attract Links To Your Website
Getting backlinks is a spectrum of difficulty. Starting with the easiest and least time-consuming links, you can use unlinked brand mentions, which you can get from Google Alerts. If your company has been mentioned on a website or blog in a positive way, feel free to respond with a positive message of gratitude–thank them for the mention and ask them to link to your site.
You can also create infographics, giveaways, and scholarships to attract people in local areas, online communities, and other appropriate circles or directories. Share these contests or giveaways on social media or other local publications. Consider writing and pitching content ideas to highly credible publications as well.
Getting into the more difficult link-building strategies–consider creating value content like a guide, resource, industry report, case study, or white paper. These can generate more links to your website. Strongly consider a blog as well to provide high-value content for users and prospects. Your content could include interviews, expert roundtables, and other content that’s longer and deeper in scope.
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