In the business world, there are few things more important than generating leads. For Software as a Service (SaaS) companies, this is especially true. In order to be successful, SaaS businesses need to have a steady stream of new customers signing up for their services. And while there are many different marketing channels that can be used to attract leads, few are as effective as Search Engine Optimization (SEO).
Below is a SaaS SEO checklist to be sure you rank above the competition.
Increased Traffic
One of the main benefits of SEO is that it can help increase traffic to your website. This is achieved by optimizing your website so that it appears higher in the Search Engine Results Page (SERPs). When people search for terms related to your business, you want your website to be one of the first they see. The higher your website appears in the SERPs, the more likely people are to click on it. And the more people that visit your website, the greater the chances are that some of them will become paying customers.
Better ROI
When done correctly, SEO can provide a great Return On Investment (ROI). This is because organic traffic, (traffic that comes to your website without you having to pay for it) is generally more valuable than paid traffic. Paid traffic consists of people clicking on ads or taking other actions after seeing an advert for your business (such as downloading an ebook). These people may be interested in what you have to offer, but they haven’t yet been convinced. With organic traffic on the other hand, people are already interested in what you have to offer since they’ve found you through a search engine. They just need a little push to convince them to take out their wallet and make a purchase.
Do Your Research
Before you even start thinking about optimizing your website for SEO, it’s important to do your research and understand what words and phrases potential customers are using to search for a product like yours. Use keyword research tools like Google Keyword Planner and Moz Keyword Explorer to find out which keywords have high search volume but low competition. Once you’ve identified some good target keywords, you can start working them into your website content.
Pay Attention To Site Speed
Site speed is another important ranking factor—in fact, it’s one of Google’s main ranking signals. People are impatient, and no one wants to wait around for a slow website to load, so make sure yours is running as quickly as possible. There are a few things you can do to improve site speed such as optimizing images, using a Content Delivery Network (CDN), and minifying CSS and JavaScript code. If you’re not sure where to start, try using Google’s PageSpeed Insights tool—it will give you specific recommendations on how you can improve the speed of your website.
Use Social Media
Social media is a great way to reach new potential customers and promote your brand. Make sure you have active social media accounts on all the major platforms (Facebook, LinkedIn, Twitter, Instagram etc.) and post regularly to keep people engaged. You should also make sure that your website includes share buttons so that visitors can easily share your content on their own social media pages. Social media can also be used to build backlinks—one of the key ranking factors for SEO. By posting high-quality content on social media and including links back to your website, you can encourage other websites to link to yours which will help improve your ranking. Just be careful not to overdo it with self-promotion—if you only ever post links to your own website, people will quickly get bored and stop engaging with your content.
Long-Term Results
Another benefit of SEO is that it offers long-term results. Once you’ve achieved good rankings in SERPs, you’re likely to maintain those rankings for a long time, provided you don’t stop doing SEO altogether. Paid advertising campaigns, on the other hand, need to be continuously paid for if you want to maintain the results. As soon as you stop paying, your results will disappear.
SEO can offer numerous benefits for SaaS companies looking to increase their online visibility and drive more traffic to their websites. By appearing higher in SERPs and getting more clicks from potential customers, SaaS companies can improve their ROI and achieve long-term results with their SEO efforts.
