Search Engine Optimization (SEO) is a continuously evolving process. One of the most common questions we get from clients is how they can improve the SEO rankings for their older blog content. What worked last year may not work this year, and what works today may not work tomorrow. That’s why it’s so important to stay on top of the latest trends and best practices. However, just because something is new doesn’t mean it’s necessarily better. Sometimes, tried-and-true methods are the best way to go.
That’s the case with improving SEO rankings for older content. If you have blog posts or articles that were published a while ago but haven’t been getting much traffic lately, there are a few things you can do to give them new life. By following the steps below, you can breathe new life into your older content and help it rank higher in search engines. So, what can you do to give your older content a boost and improve your SEO rankings? Keep reading to find out.
1) Update Your Content Regularly
One of the best ways to ensure that your content stays relevant is to update it on a regular basis. You don’t need to completely rewrite your older articles every few months, but make sure to keep them up-to-date with the latest information. Add some new photos or videos, and maybe even switch up the title to something more attention-grabbing. This will show search engines that your content is still relevant and worth ranking highly.
2) Promote Your Content Through Social Media
Social media is a powerful tool that can help you reach a larger audience. Just because a piece of content is a few years old, doesn’t mean people have seen it. If you have older content that isn’t getting much traction, promote it through your social media channels. In fact, unless you’re actively promoting your content on social media, there’s a good chance most of your target audience hasn’t even laid eyes on it. When you do post about your older content on social media, make sure to use hashtags and other relevant keywords so people can easily find it. This will help expose your content to new people and could result in an influx of traffic.
3) Add New & Relevant Keywords
Over time, keywords can become outdated or lose their relevance. One quick and easy way to improve your SEO rankings is to go through your old blog posts and make sure they’re using the right keywords throughout. You should also take this opportunity to update your meta descriptions, alt tags and anything else that may have changed since you first published the piece. Use Google’s Keyword Planner tool to research relevant keywords and incorporate them throughout your post (but don’t go overboard). This will help improve your chances of being found in search results.
4) Increase Your Pageviews
Pageviews are a metric that search engines use to determine the quality of your content. If you can increase this, you’ll likely see a corresponding increase in your SEO ranking. There are a number of ways to increase pageviews such as adding internal links, using visuals and writing compelling headlines.
If you’re looking for ways to improve SEO rankings for older content, there are a few things you can do. First, consider freshening up the post with new information or adding multimedia elements. Second, share the post through social media and other channels. And finally, make sure the post is properly optimized for both search engines and users alike. By following these simple tips, you can give your older content a much-needed boost and improve your website’s overall traffic.
