How to Use Local Keywords to Rank Higher on Google

How to Use Local Keywords to Rank Higher on Google

Small local businesses have suffered like so many during the difficult times of the Covid-19 pandemic. If you are a local business owner who is trying to figure out how to increase your sales and get more customers to visit your establishment, the first thing you should focus on is improving your SEO, or search engine optimization. This helps people who are googling your product or service to find your business. Nearly 76% of people googling a local business or establishment end up visiting it in the next 24 hours. Increasing your SEO may seem complicated, but in fact, it’s quite simple. In this blog, we’ll give you the easy steps to upping your rank for local searches by adding local keywords to your business’s website.

How Local Keywords Affect Your Business

We already mentioned that nearly 3/4ths of people who search local businesses on Google end up at said business within the next day. But did you know that of those people nearly 28% of them make a purchase once there? This only further proves that having local keywords increases not only your rank on Google, but also your bottom line.

So How Do You Do It?

Do Your Research

Always start by doing your research. It’s relatively easy to find the local keywords that customers associate with your product or service. Google’s Keyword Planner is a great place to start along with the software company called SEMrush. Figuring out what search queries people are searching for will allow you to see your business as they do, which can help optimize the success of your website.

Don’t Be Too Specific

When using local SEO keywords, it is important not to box yourself into your exact specific location. A helpful tactic to use would be to research and then use keywords from the surrounding distinctive areas. This is especially important if a nearby area has a lot of searches that are somehow connected to your product or business. Although it’s important to not be too specific when finding local keywords for your Google ranking, you also don’t want to mislead potential customers, so broaden your search, but do it within reason.

Modify Your Local Industry Keywords

Once you’ve found your local keywords as well as keywords that relate to your business, you’ll need to modify them. Modifying keywords helps to include words that people generally search such as “best” or “fast”. Modifiers included phrases and words that represent a type of business or product, a classification, or emotional quality.

Finding local keywords will help you to increase your rank on Google, but only when you’re putting out consistent content. It is imperative that you update your website often and depending on what type of business you have, also put out blogs. This gives potential customers more chances to find your website. Using local keywords in your Google Maps description is one of the more sure-fire ways to increase business and find new customers.

No matter how long you’ve been trying to tackle your business’ SEO, having a professional and experienced company like Stephanie Marie Marketing by your side makes a massive difference. We know SEO, and we help you get data-driven results that accelerate your growth. Contact us to learn how we can help grow your online presence!


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