Search engine optimization or SEO is a digital marketing strategy that can be thought of in two
distinctive classifications, on-page SEO and off-page SEO. On-page SEO is generally what
companies rank for, in terms of product or subject matter, off-page SEO is how high a company
ranks in relation to its competition. To be successful in the digital age of consumerism,
organizations must use both because they work in very different ways. In this article, we’ll go through the main differences, and how companies can improve both.
What is On-page SEO?
On-page SEO sometimes referred to as “on-site” SEO, is every aspect of optimization that a
company can control on its website so that its search engine ranking improves. On-page SEO is
the certain parts of a business or organization’s website that affect where they are appearing in
search engines, as well as where they rank.
How To Improve On-page SEO
Many organizations don’t realize that their page speed or site accessibility is negatively
impacting their ranking, and keeping potential customers from finding their business. But from
the content companies put out, to the meta descriptions and title tags that it uses, on-page SEO
is a huge driving factor in the success they see. On-Page SEO in 2022 must go beyond the
aforementioned and include target keywords in meta descriptions and titles, website and
content structure that engages the user, as well as unique content that meets consumers at
their reading level. Companies should also be sure that their website is mobile-friendly, as many
consumers use their smartphones to search.
What is Off-page SEO?
Off-page SEO improves your organization’s domain authority, meaning how it compares against
other websites. The more links your site gets from other websites, the higher it will rank on a
search engine. Domain Authority can calculate where you fall on the scale compared to other
sites, and show you how much room for growth there is.
How To Improve Off-page SEO
Sometimes, when we first learn about off-page SEO, it can feel like an impossible task. How
can you force other websites to link your site on their page? One of the easiest and most
common ways to do this is through influencer marketing. Influencer marketing is a form of digital
marketing that gives businesses or companies endorsements, ads, or product placements from
people or other organizations that hold influence in your field. These influencers can write, post,
vlog, or blog about your company always including a link back to your website. Off-Page SEO in
2022 generally requires an influencer who has amassed a large number of followers, followers
who can then share your links on their page, and so on and so forth.
While on-page SEO identifies what makes your company great, off-page SEO proves how great
you are. Although it may seem like on-page SEO is what a company should focus on, without
off-page SEO it may be hard for web searchers to ever find your site. In the end, there’s no
winner between on-page vs off-page SEO, because they must work together.
Contact us so we can help with your on-page SEO and off-page SEO strategy.