Wouldn’t it be amazing if customers just started pouring through your doors? After all, operating your restaurant is the easy part. However, finding the customers and growing your business is something else entirely. Understanding how to grow your restaurant’s customer base through local SEO for restaurants is the key to success in the digital age.
But, how do you stay on top of your digital marketing and SEO while also providing the exceptional service and food quality your customers trust you to deliver? That’s where your friends at Stephanie Marie Marketing come in. We’re here to help make your online visibility and growth simple.
Today, we put together a list of our top SEO tips for restaurants.
Tip #1: Optimize Your Web Content
The best way to upgrade your web presence and capture your audience is to invest in professional web copywriting. Ensuring that your website has compelling and engaging site copy is critical to your ability to show up in potential customer’s web searches. Don’t try to stuff keywords in your copy and hope for the best. Instead, take a strategic approach where you’re writing for your customers and what they want to read.
The more engaging your content is with your customers, the more organic your online presence becomes. Local SEO companies can help you target your copywriting to reach the right customers looking for your business.
Tip #2: Utilize Google Places
Google Places is one of the best tools for your restaurant to maximize your local reach and increase your customer base. Places allows your business to show up in Google searches and Google Maps with all the information your customers need to find you. In addition, with capabilities to make finding you easy by providing your address and contact information when you utilize Google Places for your restaurant, customers can also make reservations or place an online order with a click.
Tip #3: Don’t Forget To Be Social
Your business and your growth thrive when you’re making the most of your social media. Use your social media profiles to engage and interact with customers, provide a space for feedback, and more. When you can create exciting and relevant content on your social media, you allow your customers to like and share your posts. This instantly allows you to grow your customer base more organically as you’re also building your fan and follower base.
Tip #4: Be Consistent
Every customer who patronizes your restaurant knows you for the food, quality, atmosphere, and more that your brand provides. And yes, your restaurant is your brand and should be treated as such. When you can keep all your SEO and online presence consistent, your customer base grows. You’re giving them a place where they can feel like they’re in your dining room even when they’re not.
Local SEO for restaurants is something that many of your competitors may not be fully taking advantage of. You can capitalize on the market and dominate the online space in your local area by incorporating these SEO tips for restaurants into your online marketing strategy today. Contact us today to learn how we can help with your online presence!