How to Use SEO to Drive Customers to Your Salon This Holiday Season

How to Use SEO to Drive Customers to Your Salon This Holiday Season

With so many people using Google or other search engines to discover local salons, you want to be sure that your business is doing everything it can to rank as high as possible on the results page. The holiday season is the perfect time to increase your salon’s visibility online, and drive new clients in. In this blog, we’ll give you some tips and tricks on increasing your salon’s SEO, as well as ideas on how to increase brand awareness that will help promote your business during the holidays.

Tips on SEO For Hair Salons

-Start by identifying who your target audience is. How old are your clients generally? What type of services do they want most often? Asking yourself these types of questions will help you get specific about who is coming to your salon and what they search online. 

Keywords are the next thing your salon should consider when trying to increase its SEO. Keywords are phrases or words that potential customers are searching for when trying to find businesses similar to yours. For example, some obvious and useful keywords for salons include: “Hair salons in (Location)” “Hairstyling and hair color” and “ Best Highlights near me”.

-Using your geolocation in your keywords helps the search engine identify your business, which then leads to customers in your area being directed to your salon. Keywords like “Hair Salon” don’t help increase your SEO because search engines don’t recognize what the user may be looking for as it’s too general. Long Tail keywords are phrases that include your location in addition to the high-volume keywords we’ve just discussed.

How to Promote Business This Holiday Season

Once you’ve increased traffic towards your website, you need to have content that pushes clients to book with you. You can do this by making sure that your website doesn’t have too many clicks to get to services as a link-heavy website can lead to people clicking back to the results page and choosing a different website.

Each service your salon offers should have a webpage and content that utilizes the keywords and long tail keywords. You want to write current content that emphasis the holidays as well as offering discounts when you book now. Each service page should have unique and highly-searched content, and whenever possible you should use a Title Tag, meaning that the heading includes one of the keywords or phrases that you’ve found has a high traffic rate.

Cyber Monday happens the week after Black Friday and is a day when most Americans are searching for good deals online. It’s the perfect time to revamp your website to include title tags, keywords, and geolocation tactics. The more often your website comes up on search engine results, the more brand awareness your salon will garner and the more clients that will find your business this holiday season.

If you feel overwhelmed by SEO, a good idea is to work with a company that specializes in increasing online traffic for businesses, such as Stephanie Marie Marketing. Contact us today!

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