Online stores are quickly becoming the primary way for consumers to find companies and purchase goods. Learning how to drive organic traffic to your website is a surefire way to set your business apart from the competition and increase your sales. Here, we’ll go over how your online store can drive traffic and grow your customer base on the internet.
Online Traffic Vs. Paid Sources
Understanding the difference between online traffic and engine marketing is important so that companies can make the right choice for them. Organic traffic is unpaid search results, meaning it’s at no cost for the company. More than half of all traffic to a website comes from organic traffic or unpaid search results, and as much as 40% of revenue is made for online stores. Although paid sources and searches do help on search engine results pages, it’s not as effective as creating a strong stream of organic traffic.
Tactics To Increase Online Traffic
Start With SEO: Search Engine Optimization (SEO) is the single most important tactic online stores can take to increase their sales within the eCommerce market. Using keywords as well as local keywords and long-tail keyword phrases heightens your standings on search engines and helps companies have less competition.
Data Structure: To work successfully in the new online forum of eCommerce and shopping, company’s need to stay up to date with structuring data. This means making content and websites easier for search engines to comprehend, as well as understanding the new trends of web searches. These days, more people are opting to use voice search rather than typing their search out by hand. If you’re trying to increase your organic traffic you may want to consider if you optimize for text to speak. It’s important that your website’s text as well as its search engine results can be easily interpreted by the algorithms.
Content Is King: There are a few ways content drives organic traffic. The algorithm for google and search engines like it favor certain forms of content. Short-form videos help search engines place your company’s website at the top of the results page. But be aware, they value quality, so if you use short-form video to increase your organic traffic, be sure it is shot in high quality and that it utilizes keywords in its description.
Blog: Writing a consistent blog about your company and or its services can help you build organic traffic because search engines support websites that add content consistently more than websites that are created and then left alone for months on end. A simple, well-written blog can be all it takes to increase your sales and find new consumers for your products.
If you feel that your company could be doing more, and have struggled to create consistent content for your website, working with a marketing agency is a good idea. SMM is one of the leading marketing firms helping businesses increase their online traffic and therefore their sales. Driving online traffic is important for all companies and we hope we’ve helped you learn some tactics that help.