With so much competition for business these days, and so much of it happening online, your online marketing strategy has never been more important. If you want to grow your business, having a buyer persona is key. SEO, or search engine optimization, is dependent on having a well-thought-out and detailed buyer persona that allows you to use keywords that target this person or community. The more a business is able to market to the intended consumer base, the more product and services they’ll sell. In this article, we’ll explain what a buyer persona is, how to create a buyer persona, as well as the substantial effects it can have on the growth of your business, whether you sell products or services.
What is a Buyer Persona?
A buyer persona is the representation and embodiment of your company’s ideal customer. It comes from market research and data about the clients you currently serve. Everything that makes up who they are and why they buy helps to create a detailed representation that allows you to see where your company does best. Your buyer persona is based on your customer demographics, their intrinsic motivations, and behavior patterns both in life and in commerce as well as the goals they are after helps companies to understand who is buying their products and services as well as why.
Why Is Creating a Buyer Persona Helpful?
Creating a detailed buyer persona helps you to see how effective, or ineffective, your content marketing strategies are. There’s nothing worse for a business than spending an endless amount of money trying to increase sales, only to find you haven’t raised your bottom line. When you have a well-thought-out buyer persona you can begin to direct effective marketing directly to your intended target audience, increasing your consumer base.
How to Create a Buyer Persona?
If you want to create a buyer persona, ask yourself the following questions: why will a consumer be interested in your specific product? What will the consumer gain from purchasing your services or goods? What are potential negatives that keep customers from buying, and what might be perceived as a negative about your product? What other products or businesses sell what you’re selling, and how do they connect with their consumer base? Once you ask yourself these questions, start to look at buying habits; when do consumers purchase, on what day, and how often? These can all help your marketing strategies and create content that is directly aimed at potential customers.
Hopefully, you now understand how to create a buyer persona and what is a buyer persona in the first place. The new landscape of online marketing can be overwhelming, and if you’re not a company that is particularly savvy in this way, it’s helpful to use companies like Stephanie Marie Marketing. Having the help of an outside source who has ample experience in creating buyer personas as well as online marketing content can help. Contact us for a free consultation today!