SEO helps your website go to the top of a search engine results page, making it easy for customers and clients to find your business. This is important in a time when there’s a lot of online competition. Building a website that utilizes Search Engine Optimization (SEO) tactics is one of the best things a business can do to ensure their success. Below are some SEO tips for website design as well as how web design affects SEO positively or negatively depending on what you choose.
Start With Research
Begin your SEO research with keywords and phrases that apply to your business. There are lots of free resources online that can help you create a list of keywords. Search engines favor pages that utilize local keywords and keyword phrases, but no need to go overboard. Strategic placement of specific keywords is enough to get the right consumers to your site and rank at the top of the results.
Build a Website for SEO
Choose The Right Domain: You want a name that is unique but easy to spell and pronounce, so consumers can remember it. Domain names affect your search ranking meaning you want to try to incorporate a keyword or phrase that’s specific to your business so you can rank highly. Also create an easy-to-read URL, for example, MyCompanyName.com with each additional page adding simply written text after a slash, for example, MyCompanyName.com/services.
Layout: When designing a website font size- not too large or too small, visually pleasing background colors, and correct content placement go a long way in keeping consumers engaged. The longer you keep a potential customer on your website the more likely they are to purchase, so making the right choices is vital.
Design Intuitively: Your website should flow nicely and users should be able to seamlessly click from your home page to your service page or products page. Web users like categories and subcategories that break down information into bit-sized tidbits. Within those categories, include specific keywords for each subject matter.
Link Everything: Your website should be linked to your social media pages and vice versa. Recently, social media pages have begun to affect businesses’ search engine results as they are read by the web crawlers. This means it’s highly important that companies have social media and use it to their advantage.
Check Your Work: All the links and pages on your website should be checked regularly to make sure that users can click through without waiting too long for pages to load. These days, most online shoppers will wait around 10 seconds before they click out of a website and move on to the next company, so be sure your page loading times are kept to a minimum.
Get Help Going Forward: It will only become more important to have the right SEO strategies in place, and if you’re overwhelmed already, it could be time to get help. There are lots of companies who specialize in SEO tactics for businesses, Stephanie Marie Marketing being one of the best. Contact us to see how we can help your business.