When building a website, you must make use of Search Engine Optimization (SEO) tactics. But which SEO tactics are most important? In this blog, we’ll give you the top 5 best SEO tactics you should be utilizing and why they’ll make all the difference in your website’s success.
- Find Your Keywords
Discovering the keywords that are associated with your business is vital to start building your website. These are the terms or key phrases that improve your search engine ranking and make it easy for people to discover your services or products. Keywords are based on a few things, including the amount of search volume and competition.
- Create an Effective Domain Name for Your Website
When creating a website, the first thing you should focus on is your domain name. It should be concise, effective, and catchy. Be sure that your domain name is aligned with your brand and the services you offer. Creating an effective domain name helps with your search engine ranking and allows potential consumers of your product to recognize the services you offer. It’s also helpful if your domain name includes keywords often searched about your business. If possible, try to have your domain name be unique and stand out from other companies with similar services.
- Create a Content Calendar
Before you launch your website, be sure to have content ready at launch. Start with your Home page and About Me page as these most likely won’t change in the near future. Try to include the keywords you’ve found that bring your website to the top of a search engine. Next, you want to create a content release flow that doesn’t have you scrambling to produce more content than you can handle. That is why a content calendar is so useful, it helps you set goals and expand your website at a pace that is conducive to good work. Blogs are helpful as they utilize keywords and allow you to post regularly, giving information to potential customers while tying in your products.
- Stay Up-To-Date on Tracking and Analytics
Before your website goes live, have a good base knowledge of tracking and analytics. Even after your launch. This helps you know all the SEO tactics that are beneficial to your site. After you launch, regularly check in on your tracking and analytics as they give you valuable information on your consumer including their location, behavior, and acquisition.
- Outline Your Site Structure
Search engine bots need to be able to find information on your site in order for them to classify and rank your page. If your site is difficult to navigate, it may result in your ranking being lower. That is why you need to have an outline of your site that is clear and concise. A good place to start when building a website is with a homepage, about page, contact page, and service page. Contact us today to learn how we can help with your business!