What are the tactics of advanced link building?
Guest posting is a great way to build links, and to reap the benefits from the other site. Make sure the content is adding value to the site and that the audience will be interested in it.
Infographics are still a great way to build links. People love infographics and this can generate more clicks to your website by sharing out to different social media sites. Social media is also a very powerful tool to generate links. If you’re not on social media and sharing content that your audience would like, then you’re doing yourself a disservice. By sharing other content this can boost your traffic if it’s the right kind of content.
What are the types of advanced link building?
You can use tools to see what backlinks your competitors are using with analytical tools such as, but not limited to: SE Ranking, Sitechecker, RankSignals, BuzzSumo. Moz’s Domain Authority tool is a great way to see metrics such as value of traffic, number of unique visitors, total traffic, referring domains to the website, etc. You can also use Moz to find specific mentions of your brand and see whether this page provides a link to your website, and if not, you can reach out and see if they will add a link to your site.
Another great way to build links is to become a thought leader in the industry. Some examples of how to do this are:
- Being interviewed on a podcast – MatchMaker and PodMatch
- Being a webinar guest
- Guest post on industry blog – Help A Reporter Out (HARO)
- Do media interviews
- Create viral social media content
How to make quality links?
Here are some great ways to make quality links:
- Social listening tools – see where your competitors are mentioned
- Guest blogging
- Joint webinars
- Replicate what some good backlinks your competitors are using
- Have a great internal linking strategy
- Check for broken links and fix them
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