SEO is one of the most powerful tools in digital marketing. Whether you’re looking to make your site rank higher on search engines or just want an edge over competitors who are already ahead before they even start playing fair–SEO can help! Without a doubt, businesses with great content and excellent links from other sites pointing back at yours, (called link building) will help you get ahead of the competition. Let’s take a look at seven trends that will help increase your rankings in the search engines.
1. Voice Search Optimization
Due to the increasing popularity of voice assistants like Siri, Alexa and Google Home, optimizing your content for voice search has become increasingly important. Make sure you include natural language keywords in your content, and make your site easy to navigate using voice commands.
2. Video SEO
Video is becoming an increasingly important part of online marketing, and SEO is no exception. Make sure you add videos to your site, and optimize them for search engines, as well as YouTube by adding relevant keywords and descriptions.
3. Mobile Optimization
With more and more people using their phones to browse the internet, it’s essential to make sure your website is mobile-friendly. Use responsive design techniques to ensure that your site looks good on all devices, and test it using Google’s Mobile-Friendly Test tool.
4. Local SEO
With so many people using their phones to find local businesses, local SEO has become very important. Make sure you include location based keywords in your content, and use Google My Business (GMB) to list your business on Google Maps.
5. Content Marketing
Content marketing has become one of the most important aspects of SEO in recent years, and it’s only going to become more important. Make sure you produce high-quality content that appeals to your target audience as well as long and short form videos and infographics.
6. Technical SEO
Technical SEO is often overlooked, but it’s essential for ensuring that your website is running smoothly and performing well in search engines. Make sure you audit your website regularly for any technical issues and fix them as soon as possible.
7. Link Building
Link building is a very important part of SEO, and it will continue to be. You need to build links from high-quality websites if you want to rank well in search engines. Focus on creating valuable content that people will want to link to on their website, and use tools like Ahrefs or Ubersuggest to find potential websites you can link to that complement your content.
Ready to take your SEO to the next level, or to learn where you have gaps in your strategy? Contact us today for a free consultation.